Nippon Express Co., Ltd. (Mitsuru Saito, President) will be displaying large billboard advertisements in Frankfurt International Airport (Germany) and Changi International Airport (Singapore) beginning in May.
In line with its current "Nippon Express Group Corporate Strategy 2018 - New Sekai-Nittsu," the Nippon Express Group is seeking to break free of its conventional business models and corporate culture to become a group capable of going toe-to-toe with mega-integrators on the world stage as the genuinely global logistics company it envisions. To achieve this goal, the Group is pursuing global advertising/PR efforts with the aim of boosting corporate brand reputation in overseas markets, and it has decided to post large billboards in two airports frequently utilized by business travelers - one hub airport each in Europe and Southeast Asia - as a step in this direction.
The copy line being used in these advertisements - "Express Your Business" - uses a play on the company name to highlight Nippon Express' ability to accelerate customers' business through customer-oriented logistics services.
Nippon Express remains committed to providing logistics-centered supply chain solutions in countries/regions around the world to facilitate its customers' global expansion.
